Web design in changing in fast pace in 2017. Here we discuss some of the top trends in web design and development in 2017. Including dynamic and asymmetric design,virtual reality experiences, bold typography combined with minimalistic layouts, the innovations in responsive design and it's effect on SEO,  CSS and jQuery animations and more...

1. Richer background and patterns and assymetric design

Increasingly, there are more backgrounds and patterns used in web design, for instance small dashes, stripes, or dots.

Especially common is the grid pattern, which is treated as a "frame" for the other elements of the layout. Those elements are moved over the grid on the parallax principle and often are arranged in a chaotic manner.

In 2017 we see break from the standart symetric layouts which dominated the industry for quite a long time. Many designers created asymmetric layouts which are not perfectly balanced on the left and right sides. We see now more dynamic compositions that have larger amounts of intersecting diagonal lines 

2. Virtual Reality

will likely be the most talked about design element of 2017. With more devices on the market – and at affordable price points – VR is going to be big. Gamers will probably get the most out of VR initially, but it could definitely reach into marketing and other applications.

You’ll need to be ready to design for it. But moreover, you need to be ready to create virtual reality experiences that don’t require a headset. This includes website designs with 360-degree video and other highly interactive experiences with three-dimensional effects.

 

3. Bold Typography

More and more companies are turning to big, bold typography to anchor their homepages. This style works best when the rest of the page is kept minimal and clean.

Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company.

Expect to see an increase in over-sized and full screen type which breaks the grid, beautiful, unique, hand-rendered typography and lots of dynamic text and image layering working in tandem with parallax scrolling.

4. Next generation of responsive design

Responsive design will continue to dominate because it is one of the most effective ways of achieving a good UX.

CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on.

In April 2016, Google changed its ranking algorithm to prioritize websites which have optimized content and throughout the next year, we’ll see companies hurrying to re-boost their Google ranks.

As website providers, we must accept the situation, though, that there’s not a one size fits all situation here. I do believe that offering fewer options, less responsive views, conversions of those websites will go up.

5. Animations advance

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and finding new ways to engage users and be unique in their approach to communicating.

Story-telling and personality is something more and more brands are working on in hopes to capture their user’s attention, and animation, in part thanks to developments with HTML5, CSS and jQuery, is starting to play a bigger role in this.

Animations, following on from illustration above, come in all different shape, sizes and styles, and can all serve different purposes. Animations can range from tiny loading-devices which entertains the user while waiting for content to load, to an interesting hover-state used as a UX device to show a user they’re hovering over a link.

They can also be used on a much larger scale, as rich, full-screen animations, which can integrated to work with scrolling, navigation or be used as the focal point of the entire site. Animation is another useful mechanic for brand’s to create meaningful micro-interactions between themselves and their users.